Social Media

 

A collation of social media and digital content I have created for brands.

 
 

Eyes Perfect Optometry

Including designing the logo for this brand, I create the imagery and and write the copy for their social media.

Target audience: 22-45yo men & women

Starting the social media journey before the store’s grand opening enabled anticipation in the local community to attend on the day. This added value and online presence to the brand new independent business and resulted in a full house on the day they opened. Additionally, posting about receiving a small selection of limited edition items yielded high engagement online which converted to high sales and demand in-store. This lead to positive reviews which were visualised into a graphic to share on social media.

A Facebook post anticipating the opening of Eyes Perfect Optometry was shared several times and resulted in a full store on opening day.

A Facebook post anticipating the opening of Eyes Perfect Optometry was shared several times and resulted in a full store on opening day.

To anticipate the opening of Eyes Perfect Optometry further, a Facebook post was done the day before to maximise the engagement for the page and entice viewers to attend.

To anticipate the opening of Eyes Perfect Optometry further, a Facebook post was done the day before to maximise the engagement for the page and entice viewers to attend.

Upon the arrival of a small number of limited edition Jimmy Choo sunglasses, a Facebook post was made and resulted in an increase of store foot traffic and sales.

Upon the arrival of a small number of limited edition Jimmy Choo sunglasses, a Facebook post was made and resulted in an increase of store foot traffic and sales.

A positive Facebook review left by a customer was made into an infographic and posted on Instagram and Facebook to visualise the appraisal.

A positive Facebook review left by a customer was made into an infographic and posted on Instagram and Facebook to visualise the appraisal.

A paid Instagram promotion running for 7 days was executed to increase the number of bookings at the practise, not necessarily to gain followers. The results for this promotion resulted in a spike of appointments for the remainder of the week.